A. I’m Comfortable Operating My Business As I Currently Do!
Perpetuation of the ‘status quo.’ By this, continuing to acquire, install, manage, and support business technology ‘in house.’ Or remaining comfortable with where the business is and what they’re doing; not paying attention to changing business environments, customer need/requirement, market and competitive pressures, and technologies that increase business velocity or reduce cost. Cloud Computing and SaaS put your business on a solid foundation that allows you to do business as you wish, without any ‘lock-in’, and change as external conditions demand.
B. I Don’t Want My Business Information Kept Elsewhere!
A perception of the loss of control. When all company information, processes, reports, and communication is kept ‘in house’ it is generally deemed safe and secure. Safe from the competition and secure from theft. Unfortunately, neither of these are true. Studies overwhelmingly show that a decision to keep business information and processes in house doesn’t increase safety and security but, in fact, often compromises critical business information and processes. Cloud Computing and SaaS actually give you more control over your information while substantially increasing the safety and security of your business.
C. I Have a Certain, Unique Way of Doing Business.
Assuming that your business is different than every other business. Over decades of working with businesses of all types and sizes, it is clear that businesses are more similar than different. Sure, there are subtle nuances in some discrete processes, products, or services that provide differentiation or benefit. But these represent a small part of the business and not the ‘core’ or mainstream transactions and processes. The bulk of transactions and processes that your business conducts are very common to businesses in general.