Control. It’s a pesky term, with many definitions.
To some, it connotes management discipline and a process that leads to improvements. To some, the word is defined as a restraint or limitation. While many view the term as indication of power or influence. Which one is right in the context of business?
We submit that all are equally applicable to the small and medium business. As a business owner, you need to ensure that you are able to control your business – especially in uncertain times. Being able to grow revenues, increase profits, bring new products/services to market, and beat the competition requires that you understand your business, products, customers, suppliers, and markets. Yet, all are quickly changing all the time.
To help you gain or retain control of your business, we’ve identified eight areas that you must pay attention to and get ahead of: