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Digital Marketing

Drive Growth Through Marketing

SMB Suite is committed to offering a full suite of services to help you realize your company’s growth potential. Our core offerings in IT and software are designed to maximize your company’s productivity. Our offering for marketing is intended to ensure that your marketing strategy and execution fuel your engine or growth. That’s why SMB Suite partners with Four Columns Marketing, a leader in driving real growth through strategic marketing execution.

 

Marketing is a vital business function –– it’s how you get your product or service to the marketplace. Yet the complexity of marketing in today’s business world is almost endlessly complex and varied. Digital marketing is an increasingly vital part of your business plan, but digital marketing is a field that requires expertise.

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How Our Solution Can Solve Digital Marketing Issues

“We’re spending a couple thousand dollars a month on paid Google Ads, but we have no idea what we’re getting for that.”

 

You need a marketing partner that understands that activity doesn’t matter if it doesn’t generate leads and revenue. Four Columns can help.

“We keep rebuilding our website every few years and we have nothing to show for it.”

 

You need a marketing partner that starts with a business goal-focused strategy first and builds your website to meet those goals. Four Columns can help.

“We’re not getting good engagement off our emails to customers.”

 

You need a marketing partner that understands how to strategically message and execute via email marketing. Four Columns can help.

“We just don’t know what our marketing goals are –– much less our marketing strategy.”

 

We work with Four Columns for our marketing because they start with strategy and understand how the entire marketing picture fits together to build your business.

The SMB Way: Offering Solutions

Four Columns Marketing is a full-service marketing agency dedicated to strategic marketing execution. Their approach is focused on driving lead generation to achieve client objectives. Like SMB Suite, Four Columns partners with its clients as an extension of their team and brings over 100 years of combined experience to bear for each client’s specific industry and needs. Their proven track record of B2B and retail marketing success coupled with a transparent, results-driven approach mean that you can move forward with confidence. Here are just a few of the services that Four Columns is available to provide:

 

  • Fractional CMO Service*
  • Website Design & Development
  • Content Marketing & SEO Optimization
  • Digital Advertising (SEM, Social)
  • Outbound Email Marketing
  • Social Media Management
  • Loyalty Campaigns
  • Public Relations
  • Trade Shows & Events
  • Advertising
  • Strategy and Branding

 

If you’re interested in working with Four Columns, please complete the form on this page and someone from Four Columns will contact you to start making your marketing work for you.

*Fractional CMO Service – if you’re in need of marketing leadership for your business, Four Columns can provide C-suite level leadership on a fractional basis for your company. Contact Four Columns for more information.

Steve’s been with SMB Suite since 1998 and has been involved with nearly every aspects of the Company’s business as a strategist, professional services executive, cloud solutions architect, and senior consultant. In his current role, Steve is responsible for SMB Suite’s revenue and oversees the execution of ERP, CRM and BI projects for customers across a broad range of industries. Steve combines his expertise in MS Dynamics GP, CRM and other Microsoft products with a strong foundation in accounting and business to identify gaps and streamline customers’ processes. Prior to co-founding SMB Suite, Steve was previously Corporate Controller for MEHLE Behr and, prior to that, Audit Senior for Ernst & Young. Steve holds a Bachelor of Business Administration degree from the University of Texas at Arlington.

Jeremy is responsible for SMB Suite’s technology vision, strategy and implementation and is the architect of the Company’s Dynamics Cloud Platform. Highly adept in every facet of managed services, ERP systems and e-commerce platforms, Jeremy’s expertise spans the implementation and support of business and financial software solutions, as well as the customization and integration of SMB Suite’s cloud ERP technology stack. He holds numerous Microsoft and industry-related certifications, and was primarily responsible for designing the Company’s progressive business services platform in the early days of the Cloud. Prior to SMB Suite, Jeremy served as the financial analyst, systems administrator, and information systems liaison for a $2 billion financial services corporation.

Monty is responsible for SMB Suite’s day-to-day operation and, most importantly, its customers. As a leader, motivator and mentor, Monty creates loyal high performance teams willing to “walk through walls” to accomplish their goals. Prior to SMB Suite, Monty served as President of The Bradshaw Group (TBG), a global distributor, manufacturer, and repair facility for digital printers. In this role, he was the Company’s ambassador to its most important domestic, European and Latin American customers and TBG achieved a best-in-class Net Promoter Score of 74 for its superb customer satisfaction. Prior to TBG, Monty served as the General Manager of Sam’s Clubs three highest grossing U.S. stores and was named Regional Operator of the Year in 1999. Monty holds a BBA in Marketing from Texas Tech University and is an active member of Business Navigators. He has been active in Vistage International, Executives in Action, the Dallas/Fort Worth Retail Executives Association, as well as, A.P.I.C.S., the leading professional association for supply chain and operations management. Monty also volunteers with Hunger Busters and ManeGait, a therapeutic horsemanship organization.

David is a proven financial and information technology professional with expertise in providing business accounting software and computing solutions. He began his career by starting and managing a successful independent consulting practice for several years. He then launched the local systems consulting unit of Ernst & Young’s Entrepreneurial Services Group, leading the office into the hi-tech consulting arena. After successfully developing the unit for Ernst & Young, David founded NextCorp (which became SMB Suite in 2013) to serve the business software needs of clients throughout the US. David has made SMB Suite one of the best cloud ERP providers in the industry. In addition to being a successful entrepreneur and leader, he is a software and technology specialist, holding certifications in various Microsoft and other technologies.